Purpose

• Customer
• Shareholders
• Society
• Partner
• Staff

Improving the quality of life for all of Kumho Asiana's stakeholders

• Beautiful Corporation
  • A sound and reliable company that is not blamed but keeps its promises
  • A Beautiful Corporation contributes to society to fulfill its duty as a responsible corporation, and to endeavor to fulfill our role both at home and abroad.
• Beautiful People
  • People who carry out their responsibility with passion and commitment

A beautiful corporation creating the highest corporate value in each related industry

• Ethical Management
  • Fundamental principle-based management
  • Rational management
  • Uncritical management
• Strategic Management
  • Mission-oriented management
  • Vision-oriented management
  • Strategic Management
  • Tactical management
• Human resources management
  • People-centric management
  • Professional development management
  • Precise talent identification and placement-based management
• Quality Management
  • Trust-based management
  • Customer-first management
  • Advanced technology-based management

AIR BUSAN will do our best to create the best customer value through perfect safety, convenient service and reasonable price.

• Vision - The Best Asian Short-Haul Airline
• Management Philosophy - Creating the best customer value by providing perfect safety, convenient service, and reasonable price

Lively and pleasant service

• Friendly
  • Comfortable service
  • Hear-felt service
  • Service that satisfies the five senses
• Clear
  • Swift, correct and stable service
  • Confident service
  • Refined services
• Lively
  • Diligent service
  • Lively Service
  • Service with a smile